Multipacks: Combining Brands And Products For Better Sales
What Is A Multipack?A multipack is a package featuring a selection of similar or identical items sold at a discounted price compared to buying each product separately.
Who Uses Multipacks?Companies that use multipacks include food and beverage companies, snack manufacturers, electronics manufacturers, and other consumer goods manufacturing companies.
What Types Of Products Are Commonly Sold In Multipacks?You can find many products sold in multipacks, including cereal, soda, beer, shaving razors, soap, shampoo, bottled water, and countless other consumer goods.
What Types Of Packaging Materials Are Used To Make Multipacks?These materials include but are not limited to cardboard or paperboard boxes, bundling film, bagging, cubes, sacks, and so on. The possibilities are endless!
Suppose you are still determining what type of packaging materials would be best for forming your multipacks. In that case, you will want to speak with a packaging expert.They will be able to help you select the best packaging materials for your unique multipack requirements.
Need help optimizing your packaging design?
Why Use Multipacks To Comingle Multiple Brands And Products?One of the main reasons you may want to combine two or more products and brands into a multipack is that doing so can help you to sell more products. If you have multiple brands of products, they are typically in different parts of the store or retail environment. Let's assume you offer one brand of shampoo and another brand of men's razors. An excellent way to increase your sales is to comingle those items in a branded multipack. You will want to do this right where you can buy two bottles of shampoo and four razors together in one single point-of-purchase retail experience. This is a better strategy than hoping that when a consumer picks up the razor and goes to get shampoo, they buy your brand, not one of the other hundred brands lined up there. So this approach is looking at your whole portfolio and seeing if there are any synergies (and even if they're very loose synergies, it's still OK). Getting those products together in a package that screams, "look at our value add," "look at our different offerings that you can buy in one container and have that one ticket item go across the scanner versus multiple ticket items." This is very appealing to the consumer.
What Are Some Other Benefits Of Using Multipacks To Combine Brands And Products?What you need to understand is that multipacks are a great way to do new things that you need to do to help you sell better. If you've got overstocked goods in your warehouse, multipacks are a great way to get them out to consumers. Multipacks are an excellent way to create a cross-brand/cross-platform combo, and it's a great way to alleviate stuff out of the warehouse that maybe isn't moving as well as you would like. If you have a great product that you really believe in, but it isn't getting the attention you think it should, using multipacks to piggyback with another brand is a great way to get that exposure you are looking for. People will follow it. They'll like it, and then it'll allow you to get into other areas as well.
Are You Interested In Building A Multipack For Your Brands?
If you are looking for answers to these questions and more, we advise you to speak with one of our in-house packaging experts.They will be able to answer any questions you have about comingling your brands and products into a multipack.